Healthcare and pharmaceutical companies are not well known for strong enterprise branding, as historically, most of the focus was on branding the products. Only recently have pharma companies increased their focus and spend on their enterprise brands. The industry tends to activate around a product, relying on a consistent format for television commercials, celebrity endorsements…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Sarah Catran takes over as Head of Digital Audio at NZME
NBCU Ad Sales Chief Ready for ‘Traditional’ Upfront, Explains BravoCon Delay
Business Insider Embraces Emotional Analysis To Boost Contextual Targeting