April 28, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Ogilvy Wins Global Creative Duties for Jameson

Pernod Ricard’s Irish whiskey brand Jameson has selected Ogilvy as its next global creative partner. Ogilvy won the competitive pitch against longtime incumbent TBWA and Publicis New York, according to Brendan Buckley, the global marketing director for Irish Distillers Pernod Ricard. The brand used R3 to run the pitch, which Buckley said ran a process…
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