Smith’s,Twisties, and Dorito’s crowned official snacks of FIFA 2023

The Smith’s Snackfood Company has recently declared its official role as a Tournament Supporter for the FIFA Women’s World Cup 2023 in Australia and New Zealand.

This announcement serves as an expansion of Frito-Lay North America’s existing partnership with FIFA.

As a Tournament Supporter of the FIFA Women’s World Cup^TM, the Smith’s Snackfood Company brands will be the only savoury snack options available to the general public at stadiums and FIFA Fan Festivals, offering spectators a host of iconic snacking options. 

“Globally we are committed to investing and celebrating women’s sports and I’m proud that we are extending this support locally here in New Zealand. Our snacks are known to bring people together and offer moments of fun, they go hand-in-hand with enjoying iconic sporting events, so we are delighted to be a tournament supporter of the FIFA Women’s World Cup 2023^TM. As world-class women’s football takes centre stage in New Zealand, we are also excited to be supplying football fans with their favourite snacks and serving up our biggest-ever promotion,” says Vandita Pandey, CMO, The Smith’s Snackfood Company. 

Until September 5 New Zealanders can purchase any pack of Smith’s, Doritos or Twisties and visit Bluebirdwin.co.nz to go into the draw for a chance to win fan gear. There are thousands of prizes to be won, including OCEAUNZ, the Official Match Ball of the FIFA Women’s World Cup 2023^TM, adidas duffle bags, drink bottles and caps. 

The promotion is available at any retailer in New Zealand that stocks the participating products from The Smith’s Snackfood company. Entry is only open to all Smith’s, Doritos and Twisties lovers who are New Zealand residents and aged 16 years and over.

This follows Frito-Lay North America’s announcement that it has signed on as Tournament Supporter for FIFA Women’s World Cup Australia & New Zealand 2023. Frito-Lay have extended rights to the Smith’s Snackfood Company. 

To find out more, visit Bluebirdwin.co.nz

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