December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Adweek Podcast: The Unsung Agency Heroes That Speak Clients’ Language

Ad agency account directors can wear multiple hats on any given day: strategist, researcher, planner and chief client liaison officer, the list goes on. The role requires skills that go well beyond that of translator between client and creative, as Adweek’s reporter and AgencySpy editor Kyle O’Brien has uncovered as part of his feature series…
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