May 3, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Lessons Learned: Slow and Steady Won the Digital Marketing Race for DigiShopGirl’s Founder

In 2012, at the start of the DTC boom, Katya Constantine founded DigiShopGirl Media. The digital agency used two relatively new technologies at the time–digital media and programmatic advertising–to turn startups into household names. Some of her star clients have now included luggage brand Away, Rent the Runway, skin care firm Starface and weight-loss program…
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