Can Condom Brand P.S. Score With an Anti-Macho Message? This CMO Thinks So

Like all of the 70,000 ground troops who’d be part of the Iraq War in 2003, Rob Seo–part of the Marines’ 4th Light Armored Reconnaissance Battalion–saw things he’ll never forget. But today, two decades on, there’s one experience of enduring significance. It’s even informed his work as a chief marketing officer. Seo remembers one operation…
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