November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Glow Recipe Found Cross-Category Success on TikTok

Skincare, according to beauty brand Glow Recipe, can be more than a necessary step in a monotonous routine. By pulling back the curtain on the beauty industry and crafting a robust community and influencer marketing strategy, the brand is maintaining long-term traction in a social space that is often defined by fleeting trends. Christine Chang,…
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