November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Ad-Tech Firms Spy an Opportunity in YouTube Inventory Quality Scandal

YouTube has been on the defensive after a June report from research outfit Adalytics accused the video giant of misleading buyers. Now, some independent ad-tech firms, long in an uphill fight with Google for digital ad spend, are trying to use the findings to win new business and accelerate sales cycles, according to sources. A…
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