Warehouse Stationery launches new brand platform via DDB Group Aotearoa

Warehouse Stationery has launched a new brand platform ‘get the small stuff right’ via DDB Aotearoa, showcasing how the brand can support small businesses to be the best they can be.  

The first campaign under the new platform launched last week with two videos, ‘The Pitch’ and ‘Home Office’, both of which highlight how the details in business can often make or break your day.

The Warehouse Group Chief Customer and Sales Officer Jonathan Waecker says New Zealanders know that getting the small things right can have a big impact, and Warehouse Stationery is the place to help make that happen. 

“Our new Warehouse Stationery platform highlights just some of the ways we can help small businesses succeed, from our print and copy centres in 67 stores, to our furniture range, giving Kiwis everything they need for a home office in one place. The platform also takes a better look at all the products available at Warehouse Stationery, from technology to tea and coffee.”

Haydn Kerr, Executive Creative Director at DDB Group / Tribal, says the aim is to create an enduring brand platform that will set Warehouse Stationery apart from its competitors for years to come.

“‘Get the small stuff right’ is based on a truth we can all relate to. We’re often so focused on the big stuff that we overlook the small details which can derail a project. This also encourages the kind of fun, light-hearted work that we all know Kiwi love. We’re excited to see where this platform will lead us.” 

The campaign is integrated across multiple media outputs including film, digital video, TV, outdoor, digital, social media and a radio partnership.

Client Credits:

Warehouse Stationery

Chief Customer and Sales Officer: Jonathan Waecker

Marketing: Vanessa Hitchcock

Marketing: Rachel Schimanski

Marketing: Minna Reinikkala

Creative Agency: DDB Group Aotearoa

Media Agency: OMG

Production Company: Supernormal

Producer: Amanda Summersby 

Director: James Anderson 

DoP: Mason Bennett 

Stills Photographer: Matt Queree

Editor: Archie Porter

Colourist: Matic Prusnik

Online Editor: Stu Bedford

Sound Design and Composition: Miller Yule

Animator: Elena Khrustalyova

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