Life in Tangerine: Sumptuous Ad for Orange Wine Shakes Off Category’s Stuffy Image

Fans of orange wine–a fast-growing tipple that’s become a darling of social media and a must-order at trendy bars–may know about the production process that gives the antioxidant-rich beverage its name and distinctive color. For anyone outside that cocktail loop, a short primer: orange wine is also known as “skin contact” wine, so called because…
Adweek Feed