The ad industry continues to face seemingly endless challenges when it comes to accurately measuring the performance of digital campaigns. In an age where ad spend has been cut to account for economic uncertainty, it’s more important than ever to understand the pitfalls of the metrics you rely on, including and especially cost per acquisition…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Destination Marketing Insights From Kate Wik, CMO of Las Vegas Convention and Visitors Authority
Disney Sells Out Ad Inventory for 97th Oscars Ahead of Show’s Streaming Debut
Streaming Ratings, Week of Jan. 27: Second Week at No. 1 for Netflix’s The Night Agent