December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Adweek Podcast: Yeah, That’s Probably Another Barbie Marketing Stunt

It’s on Airbnb. It’s on OPI nail polish. It’s on Google search pages when you search Margot Robbie and Ryan Gosling. The Barbie Movie ad blitz has taken the marketing industry by storm. But there is a lot more to unpack here than the Barbie Pink Luggage Collection by B?is Travel (one of the campaign’s…
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