Sneakers Media wins Whitecliffe College following competitive pitch

AUCKLAND, Today: Independent media agency Sneakers has been appointed as Whitecliffe College’s agency of record in a competitive pitch to drive their media planning and buying.

At press time it was unclear if there’d been an incumbent media agency.

Established as a tertiary and education provider, Whitecliffe College has a long-standing reputation within the creative sector of tertiary education, and were looking for an agency partner to service and elevate their media needs.

Whitecliffe ceo Mark Worsop said: Sneakers Media proved to be the ideal partner with their refreshed thinking and approach.

“Having grasped our challenges and needs, Sneakers Media demonstrated an impressive blend of thoughtfulness and strategy, and their creative media thinking left us truly impressed. We are thrilled to partner with a media agency that ticks all the boxes and embraces a true partnership with us.”

“Sneakers Media will be working with Whitecliffe College to showcase their world-class tertiary education across Design, Fashion, Art and Information Technology, with campuses across Auckland City, Manukau, Wellington and Christchurch.”

“Sneakers Media demonstrated an impressive blend of thoughtfulness and strategy, and their creative media thinking left us truly impressed.”

Whitecliffe director of marketing and communications Juanita Prinsloo said: “We have clear ambitions about what we want to achieve, and Sneakers Media will play a pivotal role in not only fulfilling these goals but also in further strengthening our brand within the tertiary education sector.”

Sneakers Media managing partner David Parker said: “Our appointment as Whitecliffe College’s media agency marks an exciting milestone for the independent media agency that’s been delivering better results and better value for clients since its launch in 2016.

“Working with a client like Whitecliffe is a rare and wonderful opportunity. They completely embrace our agency’s philosophy, which means we can focus on delivering them a robust media strategy that delivers tangible business results. We feel honoured and excited to be part of this journey, nurturing our partnership and contributing to the growth of the Whitecliffe brand.”

Kicking off the new partnership, Sneakers Media commenced work earlier this month to drive Whitecliffe’s July enrolment period.

About Sneakers Media
Formed in 2016, Sneakers Media is a leading independent boutique media agency, delivering market-leading strategy, planning and buying services. The team at Sneakers Media build honest, long-term partnerships with businesses who want to produce smart and effective media campaigns.

• sneakersmedia.co.nz

About Whitecliffe College
Whitecliffe College is one of New Zealand’s highest ranked and awarded research institutions in the private sector and has a long-standing record of academic excellence. Founded in 1983 Whitecliffe serves as a fine arts, design and fashion school in Auckland.

• whitecliffe.ac.nz