November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

F1 World Champion Max Verstappen Is Tired of Being the Designated Driver in Heineken Ad

F1 is growing in popularity worldwide–especially in the Netherlands thanks to Dutch driver Max Verstappen, who has been the world champion for the past two years. Dutch brewer Heineken is tapping into that enthusiasm by making Verstappen the face of its new responsible drinking campaign. Created by Publicis Groupe agency Le Pub and directed by…
Adweek Feed