Rapper Drake is incorporating augmented reality into his It’s All a Blur tour by overlaying Snapchat’s popular Crying Lens on concert attendees. During Drake’s performance of “Laugh Now Cry Later,” the stage screens will show audience members with the Crying Lens applied to their faces through augmented reality in real time, making it appear as…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Pinterest Names Jason Fairchild GM Of Programmatic And Affiliate
Media industry responds to MediaWorks sale
Nielsen’s The Ref, But Its CEO Says Buying DV Is About Playing Offense