May 6, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Drake Makes Concertgoers Cry Using AR Snapchat Filter

Rapper Drake is incorporating augmented reality into his It’s All a Blur tour by overlaying Snapchat’s popular Crying Lens on concert attendees. During Drake’s performance of “Laugh Now Cry Later,” the stage screens will show audience members with the Crying Lens applied to their faces through augmented reality in real time, making it appear as…
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