November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Warner Bros. Discovery Restructures Ad Sales Team Ahead of Upfront Close

Warner Bros. Discovery is shaking up its ad sales strategy, shuffling teams so that agencies will have a single point of contact to access all its inventory. The move comes a year after the company set its initial post-merger leadership team, which previously prioritized company assets rather than agencies. “Over the past year, we have…
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