Programmatic can be a mixed bag for Black-owned media companies. Some are compromising with programmatic guaranteed, which is like a digitized version of an insertion order.
The post Why Black-Owned Publishers Like Programmatic Guaranteed appeared first on AdExchanger.
More Stories
PEDIGREE® helps pet parents spot the porkies with new Lie Detector
Revolving Door Round-Up: Antonia Hylton and Elise Jordan to Co-Host The Weekend
Kiwi Mobile’s latest campaign walks the talk