November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

As YouTube TV Takes Off, Cheap Programmatic Finds Its Way Into Tentpole TV

Premium YouTube TV inventory, including tentpole live sports, is finding its way down to general DV360 CTV auction campaigns, and is clearing at major CPM discounts compared to the direct

The post As YouTube TV Takes Off, Cheap Programmatic Finds Its Way Into Tentpole TV appeared first on AdExchanger.

AdExchanger