May 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

In a World Blind to Search, All Eyes Are on Influencers

Can you remember the last advertisement you saw at the top of a search page? While many people are aware of the sponsored ads at the top of these pages, very few actually process them. This “search blindness” phenomenon is making search marketing decreasingly effective for marketers across the board. Similar to banner blindness that…
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