December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

It’s Not Just TrueView. Blended Inventory Is Widespread In Video And CTV Buys

YouTube is very much in the hot seat. However, let’s zoom out and consider all of the different media companies and platforms that are doling out “grab bags” of video

The post It’s Not Just TrueView. Blended Inventory Is Widespread In Video And CTV Buys appeared first on AdExchanger.

AdExchanger