‘Perfectly Imperfect’: Resurfacing the Soul of Social Media in the Era of AI

In recent years, we’ve seen advertisers increasingly take advantage of low-fidelity marketing, particularly on social media. This “perfectly imperfect” content, mostly known for its underproduced visual representation, can also manifest in inconsistent voiceover quality and low-effort copywriting that has no regard for punctuation or capitalization. Lo-fi marketing at first appeared counterintuitive to many brands and…
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