CHRISTCHURCH, Wednesday: Leading outdoor company Vast Billboards have launched their latest digital billboard in Invercargill, leveraging cutting-edge technology.
This marks the latest addition to their South Island roster as part of ongoing efforts to deliver dynamic advertising solutions to businesses across the South Island.
Vast Billboards now boasts an impressive network of 32 billboards located in Christchurch, Ashburton, and Greymouth as part of ongoing efforts to deliver dynamic advertising solutions to businesses across the South Island.
Launched in collaboration with programmatic partner Vistar Media, the latest site features state-of-the-art LED digital tech from Absen Optoelectronic (China) and utilises energy efficient A Series technology, achieving remarkable energy efficiency with 40% less electricity consumption.
Vast MD Grant Moreton said: Vast Billboards now boasts an impressive network of 32 billboards located in Christchurch, Ashburton, and Greymouth as part of ongoing efforts to deliver dynamic advertising solutions to businesses across the South Island.
“This screen marks the latest addition to Vast’s South Island roster as they work to revolutionise the advertising landscape with quality digital billboards strategically located in prime locations.”
“We are excited to have installed the latest technology in outdoor digital signage on Tay Street in Invercargill.
“This is just one step in our broader plan to implement the same cutting-edge technology across our entire network. Vast is thrilled to collaborate with local businesses in Invercargill and the Southland community, providing them with exceptional DOOH advertising opportunities.
“Established in 2020 as a family-run business, Vast Billboards has been diligently working to establish a network of advanced LED screens throughout the South Island. This screen marks the latest addition to their South Island roster as we work to revolutionise the advertising landscape with quality digital billboards strategically located in prime advertising locations.
Michael Provenzano, ceo & co-founder of Vistar Media, said.: “We’re excited to integrate Vast Billboards’ premium digital inventory across the Vistar marketplace for buyers to take advantage of as we continue building our growth in the region.
“As leaders in programmatic DOOH, we believe this partnership will deliver immense value for advertisers looking to activate campaigns programmatically, enabling them to strategically connect with their target audiences as they move throughout the day.”
“Vast Billboards continues to push the boundaries of outdoor advertising, by offering strategically placing billboards in prominent locations, such as Invercargill, Christchurch, Ashburton, Greymouth, and soon in Timaru, Vast ensures maximum exposure and relevance to target audiences.
Share this Post
The post Vast Billboards lights up Invercargill, solidifying South Island presence appeared first on M+AD!.
More Stories
How Caitlin Clark and Women’s Basketball Scored Big for Disney and Its Partners
Screenverse Raises $10.5M To Bring Programmatic To Smaller DOOH Networks
Unlock Creative Effectiveness and C-Suite Buy-In With Neurodesign