McDonald’s Raises Its Arches Again in an Infectious Ode to Summer

McDonald’s “Raise Your Arches” campaign, which launched in January, was so successful that the brand extended it into 35 additional markets. The uplifting ad demonstrated the power of the brand, with people playfully raising their eyebrows at each other to reference its iconic golden arches–without ever mentioning McDonald’s name. Now the fast-food chain has continued…
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