Disney is the latest publisher closing the wonderful world of upfront talks. Today, Disney announced it had crossed the upfront finish line, with commitments across entertainment, streaming, sports and inclusion. Demand was driven by live events; addressable across sports and entertainment, including Hulu and the Disney+ ad tier; and programmatic and measurement offerings. Overall revenue…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
It’s Friday and Suntory BOSS Coffee launch new campaign
Suntory BOSS Coffee brews ambition in a new campaign
Whittaker’s sweetens the deal