November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Google Changes Name of Ad Product Amid Inventory Quality Scandal

Google removed “in-stream” classification from the name of one of its video formats. The change comes at a time when buyers are questioning whether they can trust the inventory the video giant sells. In-Stream Ads will now be called Skippable Ads, the company wrote in a blog post that also went to buyers in an…
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