November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Publishers Are Preparing For Google’s AI-Enhanced Search

Google’s early reveal of its AI-enhanced Search Generative Experience (SGE) in May has sent publishers scrambling to prepare for a major disruption to their organic search traffic–which typically constitutes their largest source of readership–and ultimately, revenue. When fully incorporated into search, which could happen as early as this fall, SGE could reduce publishers’ organic search…
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