Google’s early reveal of its AI-enhanced Search Generative Experience (SGE) in May has sent publishers scrambling to prepare for a major disruption to their organic search traffic–which typically constitutes their largest source of readership–and ultimately, revenue. When fully incorporated into search, which could happen as early as this fall, SGE could reduce publishers’ organic search…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Tegel gets heads bobbing with dentsu Aotearoa
Kentucky Derby Horse or Ad Agency: Volume VII
Liquid I.V. Sponsors A Formula 1 Race As DTC Brands Compete For Sports Fans