Proximity unlocks its secret to growth with new cards for marketers

AUCKLAND, Today: Business growth in the current market has felt similar to finding a needle in a haystack, but with the right tools, creative service agency, Proximity says businesses can discover untapped growth opportunities.

In a move to help stimulate business growth for marketers throughout Aotearoa and start creative discussions, Proximity has released its Find the Growth cards innovative along with an accompanying Miro board that, up until now, has only been used as an internal tool.

Proximity strategy director Nicola Bunting said: “We know how challenging it can be to find growth in the current economic landscape, and we wanted to help marketers unlock hidden opportunities.

“These Find the Growth cards and Miro board were developed to provide marketers with an effective way to evaluate their strategies and uncover opportunities for sustainable growth.

“The deck includes 35 x cards, each representing a common marketing play along the customer journey, from acquisition initiatives that foster customer love, desire, and purchase, to engagement and retention plays that deepen customer relationships and enhance customer value.

“The cards are reminiscent of kids’ learning cards – bright hues and graphics to make the complex subjects easier to digest.”

“Each card features a thought-provoking question designed to spark meaningful discussion within marketing teams as to whether the initiative could be introduced or optimised to support business growth.

“The accompanying Miro board outlines a potential workshop structure, guiding marketing teams through the evaluation process to prioritise efforts for maximum returns.”

Proximity design director Nick McFarlane said: “The cards are reminiscent of kids’ learning cards – bright hues and graphics to make the complex subjects easier to digest.

“The captivating images and bright colours beckon marketers to pick up the deck time and time again to unlock business potential.

“Available at proximity.co.nz/findthegrowth, the cards embody the agency’s core strengths, combining strategic customer-led thinking with disruptive creativity and design.”