In a rapidly evolving landscape, accurately predicting the future of online advertising is no easy task. Four years ago, I wrote an article for Adweek outlining the emergence of the fourth era of online advertising, characterized by media transactions on online platforms with a focus on data privacy. Looking back, some predictions were on point,…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Smart TV Makers Try Alt IDs; Podcast Ad Revenue Slumps
NZ agencies recognised in APAC rankings
Travel Ad Debunks Cold War Cliches in Pitch-Perfect Satire