Is the ad tech M&A freeze starting to thaw? A private equity firm bought Cadent for $ 600 million this week. Plus: Programmatic ads hit the big screen, brought to you
The post The Big Story: New Beginnings appeared first on AdExchanger.
In a world where nearly everyone is always online, there is no offline.
Is the ad tech M&A freeze starting to thaw? A private equity firm bought Cadent for $ 600 million this week. Plus: Programmatic ads hit the big screen, brought to you
The post The Big Story: New Beginnings appeared first on AdExchanger.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs