Search behavior is one of the main ingredients in Resy’s personalization strategy. The Amex-owned restaurant reservation platform uses search intent to inform its content and better understand what motivates users
The post Resy’s CMO On Why Curated Content Has A Seat At The Table appeared first on AdExchanger.
More Stories
DoorDash and Live Nation ANZ announce three year partnership
Nielsen survey show magazine audiences on the rise
Google Dodged a Breakup, but Experts Say Alternatives Are Misdirected