November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Brands Display Their Power as Sales From Licensing Deals Grow

Pink Starburst gelatin snacks. Frank’s RedHot sunflower seeds. Wendy’s chili–in a can. These products are just some of the many licensed items Conagra Brands introduced during the first half of 2023. Indeed, the Chicago-based food manufacturer behind Slim Jim, Duncan Hines and Chef Boyardee has a history of working with brands in ways that generate…
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