Majority women-owned wine company C. Mondavi & Family’s latest wine collection, Aviana, features interactive labels with augmented reality experiences. The Aviana collection features three wines designed to celebrate “strength, adventure and ingenuity.” Shoppers aged 21+ can scan the QR code on each bottle’s label to load an augmented reality experience in which the character on…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Tegel gets heads bobbing with dentsu Aotearoa
Kentucky Derby Horse or Ad Agency: Volume VII
Liquid I.V. Sponsors A Formula 1 Race As DTC Brands Compete For Sports Fans