Historically, there’s been no easy way to do all that at the account level in a DSP because a DSP’s main reason for being is to find the lowest-cost media
The post Bombora’s New Tool Merges An Unlikely Pairing: DSPs And ABM appeared first on AdExchanger.
More Stories
Warner Bros. Discovery CEO David Zaslav Receives $51.9 Million Pay Package for 2024
TikTok Fave Duolingo Boosts YouTube Shorts Viewership 430% in One Year
Streaming Ratings, Week of March 10: Disney+ Sails to the Top Courtesy of Moana 2