Nielsen finalizes its plan to add big data to its measurement currency offering for national TV. Here’s what it means for advertisers.
The post Nielsen Will (Finally) Add Big Data To Its National TV Currency appeared first on AdExchanger.
Nielsen finalizes its plan to add big data to its measurement currency offering for national TV. Here’s what it means for advertisers.
The post Nielsen Will (Finally) Add Big Data To Its National TV Currency appeared first on AdExchanger.