November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

YouTube’s Latest Ding Raises Questions Over Its Compliance With Apple’s Privacy Policies

Two years ago, Apple rocked the mobile privacy world by introducing its App Tracking Transparency framework, which requires app publishers to get peoples’ consent to track them. The resulting lack of available signals and attribution spurred many mobile advertisers to rely more on earned channels, eschewing paid media altogether. But YouTube may still be tracking…
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