Two years ago, Apple rocked the mobile privacy world by introducing its App Tracking Transparency framework, which requires app publishers to get peoples’ consent to track them. The resulting lack of available signals and attribution spurred many mobile advertisers to rely more on earned channels, eschewing paid media altogether. But YouTube may still be tracking…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Is Netflix In a Slump? Here’s What Its Q2 Earnings Suggest
The Real Convergence Story Is Happening in Local Markets
BusinessDesk and Range Rover bring back the CEO Index