EIBWC Podcast: The Evolution of Multicultural Marketing

What can you learn from TikTok about the evolution of multicultural marketing? As we navigate the ever-changing landscape, the conversation around multicultural marketing has shifted. The days of surface-level demographic targeting are behind us. Today’s approach is all about understanding consumer behavior, intersectionality, attitudes and, of course, creating long-term connections. In today’s episode, Jennifer Rivera-Vega…
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