November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Future of Digital Experiences: Less Intrusive, More Intuitive

Marketing’s least attractive quality is acting too desperate for attention. A customer journey must begin with awareness and familiarity, but getting that attention should not be as obvious as screaming, “Pick me!” A better way is to be useful to the customer. The problem is structural. Most marketers of both the “brand” and “performance” ilk…
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