AUCKLAND, Today: Radio NZ’s latest radio ratings do not make for particularly happy reading for the state broadcaster, writes NZ Herald media insider columnist Shayne Currie in this morning’s paper.
“Its total radio audience is at its lowest number in more than three and a half years.
“At the start of 2020, RNZ had a healthy overall national audience of 654,306.
“Total RNZ radio audience is at its lowest number in more than three and a half years.”
“If those RNZ numbers were to be compared alongside the commercial market, RNZ would be a clear number one, followed by three music stations (The Breeze, More FM and The Edge), with ZB in fifth spot, with 536,499 listeners.
“Fast forward three and a half years and positions have been reversed.
Using the same comparison, ZB now claims the top spot with 677,643 listeners and RNZ has 532,351. The same three music stations sit between them.
- Read the full story here
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