One NZ and DDB launch new mobile campaign

One NZ and DDB Group Aotearoa have joined forces on a new mobile campaign, Mobile made for you. 

The new campaign bucks the trend of showing the world in a hyper curated, rose-tinted way. Instead, One NZ is celebrating real; squinting at the incoming call, the mad scramble of early mornings, the forgotten presentation, ignoring the unknowing number, scrolling and how our phones fit with everyday life.

Katherine Kazalbash, Head of Marketing at One NZ says, “the campaign reinforces why One NZ should be New Zealanders’ first choice for mobile”.

“Our mobile products are designed around you and your life, whatever that is and however you live it. Big moments like starting a business or having children, helpful ones like meeting reminders and even the annoying ones like dropping your phone. One NZ gets that whilst our individual needs are personal, there are definitely moments that connect us all.”

Rory McKechnie, Executive Creative Director at DDB Group Aotearoa says: “Our phones know us incredibly intimately, they see a side of us that no one else does. So, we’ve shown people’s lives from the phone’s point of view, capturing our protagonists at their most real and unfiltered.

“Even though it’s a product spot and mobile devices are central to the overarching idea, we deliberately chose not to show the devices, instead we’ve let the view of everyday Kiwi lives tell the story.”

The platform launched on 3 September and appears across TV, outdoor, digital, and social.

CREDITS

Client: One NZ

Creative Agency: DDB Group Aotearoa 

Media Agency: FCB Media

Film Company: Flying Fish 

Director: Jason Bock

Executive Producer: James Moore

Producer: Sam Attenborough

Post Production: MANDY VFX

Offline Editor: Nathan Pickles 

Colourist: Matic Prusnic 

Online: Leon Woods

Sound Design, Music Editing & Mix: Craig Matuschka & Pete van der Fluit, Liquid Studios

Music Supervision & Licensing: Jonathan Mihaljevich, Franklin Rd

Stills Photography: The Collective Force 

Photographer: Josh Griggs

Producer: Jason Jones 

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