Back Market Takes a Bite Out of Apple’s Keynote Event With Ad Hyping Refurbished Devices

Back Market, a marketplace for refurbished devices, is on a mission to steal Apple’s thunder with a global campaign taking aim at Big Tech and its obsession with new products. Coinciding with Apple’s annual keynote event today, Back Market’s “Let Them Buy New” is a biting parody of the tech industry’s dominant players. In the…
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