December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Ikea Chooses McCann as First Global Brand Marketing Partner

Ikea has named its first global brand marketing partner in McCann. The Swedish furniture and home goods retailer chose the IPG agency to be its global partner, with business to be led out of McCann Spain in Madrid, which had a preexisting relationship with Ikea. McCann will lead Ikea retail for the Ingka Group, which…
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