Omnicom Media Group (OMG) has announced the launch of its dedicated end-to-end eCommerce practice, Transact, in New Zealand.
Transact brings together ecommerce skills and experience across OMG NZ agency disciplines to help brands execute connected commerce strategies and grow sales and share of their digital shelf.
Peter Horgan, CEO of OMG says: “eCommerce plays a pivotal role in our clients’ growth strategies. Through the scaling of Transact, we are strengthening our market-leading and globally recognised capabilities for our clients, helping them grow online sales and share of shelf. Transact adds to our media capabilities by emphasising the Brand to Shelf framework.”
Transact in New Zealand will bring an additional specialism to the 100+ digital strategists OMG already has across OMD, PHD, and Hearts & Science. The offering is designed to integrate with the existing strategic and technical prowess that sits within each agency.
This integration ensures that clients benefit from an unrivalled and unique combination of technical expertise, deep ecommerce knowledge, and strategic understanding of their category, customers, and commercial goals.
Transact NZ is led by Tina Trenkner-Meade, having joined OMG with client-side ecommerce lead roles at NZ-based health, beauty, and wellness brands and ecommerce specialist agency experience.
“Retailers and brands know that their consumers are spending more time researching and comparing products and services,” says Trenkner-Meade. “Transact supports clients in creating incredible discovery and buying experiences, and engaging customers in deeper, more meaningful relationships – with all of this as part of the strategy to meet each client’s unique business goals.”
Transact supports clients keen to optimise their omnichannel sales strategy to reach shoppers whenever they are ready to shop, be it in store or online. Additionally, Transact supports New Zealand retailers looking for market guidance as they pursue building retail media networks, and advises clients selling in ecommerce channels with retail media investment guidance.
“We’ve got this perfect storm of wallets tightening, CFOs demanding more accountability, and more data privacy regulations making that accountability more complex,” says Trenkner-Meade. “Transact is well placed to support clients in setting smart strategy and making smart investments to ‘own the shelf’ and surpass expectations.”
Since launching globally in 2022, Transact is now operational in 20+ countries across North America, LATAM, EMEA, and APAC.
The post OMG launches end-to-end eCommerce practice Transact appeared first on stoppress.co.nz.
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