B2B Innovation Award Visionary of the Year: How Heather Freeland Rebuilt Adobe’s B2B Marketing

Although October 2022 was just a year ago, it feels like an entirely different era for Adobe. Heather Freeland joined Adobe that month as the company’s chief brand officer, just as Google, Microsoft and smaller, more nimble tech firms began making their very public push into generative AI. During her second week on the job,…
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