May 1, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Tinder and Rival Apps Court Gen Z in the Age of Online Dating Fatigue

As a new academic year gets underway on college campuses nationwide, Tinder and rapper Saweetie are playing Cupid. The dating app has enlisted the Gen Z artist, who references Tinder in her track “Tap In,” to get students swiping during a prime flirting moment: freshman orientation. Tinder sees the highest influx of 18-year-old members during…
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