November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

At Insider, Video Consumption Peaks as CTV Viewing Tops 50%

The business and lifestyle publisher Insider, an Axel Springer property, has notched a number of key milestones in its video consumption over the last two months. That’s thanks to a larger shift in its content strategy, one that the company hopes to translate into increased advertising revenue. The publisher broke its internal record for total…
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