American Express doesn’t just issue credit cards; it’s also in the attribution business. Because Amex can see both sides of a transaction, it’s able to collect insights about buying behavior
The post Amex Is Making A Statement With Closed-Loop Measurement appeared first on AdExchanger.
More Stories
Everyone must go Tourism NZ campaign is no 100% Pure… But this might just work
Waka Kotahi tackles drug driving with FCB and MBM
Unbound joins HubSpot for elite client data