Is the programmatic advertising industry in a rut? Maybe just call it a midlife crisis, says JiYoung Kim, president for North America at GroupM Nexus, the recently launched performance division of WPP-owned GroupM. Programmatic has become the main way that most brands and their agencies buy media, but that doesn’t mean that programmatic is fulfilling […]
The post GroupM’s Performance Chief On Why ‘Commerce Is Going To Disrupt Everything’ appeared first on AdExchanger.
More Stories
Is Tegna Looking to Hub Weather in Its Local Markets?
Stuff Group taps Belinda Francis to lead North Island Markets
Veteran Meteorologist James Spann Voices Support for NOAA and NWS in Anticipation of Trump Cuts