November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

GroupM’s Performance Chief On Why ‘Commerce Is Going To Disrupt Everything’

Is the programmatic advertising industry in a rut? Maybe just call it a midlife crisis, says JiYoung Kim, president for North America at GroupM Nexus, the recently launched performance division of WPP-owned GroupM. Programmatic has become the main way that most brands and their agencies buy media, but that doesn’t mean that programmatic is fulfilling […]

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