Is the programmatic advertising industry in a rut? Maybe just call it a midlife crisis, says JiYoung Kim, president for North America at GroupM Nexus, the recently launched performance division of WPP-owned GroupM. Programmatic has become the main way that most brands and their agencies buy media, but that doesn’t mean that programmatic is fulfilling […]
The post GroupM’s Performance Chief On Why ‘Commerce Is Going To Disrupt Everything’ appeared first on AdExchanger.
More Stories
Together launches Discovery practice
How Halo Collar Uses Data And Incrementality To Raise Both Awareness And Sales
2026 YouTube NZ Marketing Awards celebrate every angle